Books Details
Author : Donald Miller Pages : pages Publisher : HarperCollins
Leadership Language : eng ISBN-10 : B07TTTYZRK ISBN-13 :
Books Descriptions
Based on Building a StoryBrand by New York Times bestselling
author Don Miller, this checklist is a strategic and actionable
guide to applying the StoryBrand framework to any brand and an
essential part of any marketing professional's tool kit.Every
day, brands lose millions of dollars simply because they do not
have a clear message that tells consumers who they are and what
value they will add to their customers' lives. To solve this
dilemma, Don Miller wrote Building a StoryBrand, which has
become the quintessential guide for anyone looking to craft or
strengthen their brand's message.Now, Don is taking it a step
further with this five-part checklist that helps marketing
professionals and business owners apply the StoryBrand
messaging framework across key customer touchpoints to
effectively develop, strengthen, and communicate their brand's
story to the marketplace.
